Our agency had the exciting opportunity to partner with MTN Rwanda on their "Reload and Win" campaign—a dynamic push to drive awareness and uptake of their Irekure voice and data bundles. Through a bold mix of social media engagement, influencer activation, TV coverage, and on-ground visibility, we helped turn MTN’s product into a trending national conversation.
Real Results That Mattered
We didn't just aim for likes—we aimed for impact. Here's what we achieved:
- Growth in engagement across Instagram, Facebook and X
- Thousands of new followers across MTN’s social platforms
- Strong uptake in Irekure bundle subscriptions
- Daily, weekly, and grand prize giveaways that kept audiences engaged and excited.
- Widespread brand love through user-generated content and testimonials
How We Did It
- Influencer Power: Creators like Bwiza, Papa Cava, and other local stars lit up timelines with relatable, localized content
- Social Media Blitz: GIFs, quizzes, promo teasers, and real-time winner announcements made every scroll exciting
- Facebook Live & TV Exposure: We merged digital with broadcast, including RBA live streams and televised winner stories
- Creative Storytelling: From "Tujye Ibicu?" teasers to grand prizes, we sparked emotional and viral engagement.
A Campaign Worth Celebrating
"Reload and Win" wasn’t just a promo—it was an experience. It showed how smart digital strategy, strong local voices, and engaging content can translate into tangible results.
We’re proud to have led this from concept to execution—and even prouder of the impact we made.